Do’s and Don’ts of Social Media

Posted on August 13, 2014

I’ve been at this for awhile, both personally and professionally and have seen an equal amount of well done and questionable social media accounts. So I decided to blog a bit about the information I was trying to find. Here is a list on some very important do’s and don’ts for social media:

Do – Use different types of social media: Facebook/Twitter/LinkedIn/Google+ all have their place in today’s online world.

Don’t – But don’t try to write the same thing, the same way for every platform. Worse yet, don’t connect any or all of them together. This wreaks havoc on your smart phone switching from app to app, and shows you are short on time to use just Facebook and feed it to Twitter and LinkedIn. Think about what audience uses each platform.

Don’t – Don’t start it and then forget about it, or go weeks without checking. If you are a brand on Facebook, your clients or audience may be asking you questions, posting complaints or just wanting to share how excited they are about you. Make sure your phone or computer is set up to receive email alerts, so you can show that you do exist on the other side of social media. Remember the public is watching!

Do – Positivity (Brand Management) – Use photos and images that not only positively reflect your brand, but are of you in a well-lit place! If you are a business, make sure you claim your facebook business page, twitter account and Instagram account etc. If you don’t, then a happy fan will.

Don’t  – If you find yourself being Debby Downer or Robbie Ranter all the time, not a lot of people will want to read your tweets, let alone be your social media friend anymore. Try to balance out your posts, both the positive and negatives of your social media life and business.

Do – pay attention to grammar, spelling and punctuation! But… Don’t sweat it!

Yes there is a large difference between too and to, your and you’re (or youre) and there, their, and they’re. Use the right one. Just like, lady, lady’s and ladies. On twitter, those 140 spaces are gold. So it’s okay to take out some periods or a comma. Just don’t start removing letters to make the tweet fit. As someone smart once said, if it’s too long for Twitter, it shouldn’t be tweeted.

Do – Choose whether your account will be personal, private or business related. If you have a great job, great, you can tweet about it.

Don’t – But if you have a bad day or bad project, is that also going to go public as well? What about when you list your job title and your tweets are 50% job related, but the other 50% are your selfie photos, manicures and children? Draw the line at whether people want your company and business advice or your personal life on social media.